Cendekia Bitara Awards 

About Cendekia Bitara

Cendekia Bitara is an annual awards ceremony that was created by Universiti Malaysia Pahang (UMP) in 2009 to recognize excellence among staff. The word “Cendekia” refers to a person or a group of intellectuals or academic scholars.”Bitara” on the other hand, means remarkable, extraordinary or exceptional, which are the qualities aspired by UMP for its staff. Therefore, “Cendekia Bitara Awards” is recognition of outstanding, unrivalled, scholarly achievements attained by UMP staff.